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At Crowe Horwath LLP, we want to build strong relationships with our clients and continuously seek to understand ways in which we can ensure the services we are providing are in alignment with their needs. We believe it is important to strive for continuous improvement in the ways we interact with and deliver services to clients. We do this, in part, by adhering to defined client service standards and seeking feedback on our performance from our clients. Our Client Service Standards Crowe’s Client Service Standards guide us toward providing an exceptional customer experience, one in which we become a trusted adviser to our clients and bring innovative ideas and solutions that deliver value to them.
It is important for us to understand how our performance is being perceived by our clients and whether we are delivering value. To help us better understand how well we meet our clients’ expectations, we have developed a three-part client feedback process to enable our clients to provide us with immediate and direct feedback.
Administered by independent market research firm Burke Inc., Crowe’s annual client relationship survey was most recently distributed to a sample of more than 2,200 of the firm’s clients between October and November 2008. The survey is designed to help Crowe better understand the value that clients expect and receive from Crowe. The survey findings enable Crowe to measure its Secure Customer Index® (SCI®). A secure customer is defined as one who indicates he/she is “very satisfied,” “would definitely continue to use us,” and “would definitely recommend us to others.” Crowe is pleased to announce that its SCI improved again in 2008. The findings indicate that Crowe outperformed the comparative norm in SCI – this year by 30 percent. Crowe has consistently outperformed the Burke normative data in each relationship survey conducted since our first survey in 2002, by an average of 25 percent. Normative data is calculated from surveys Burke sends to other professional and financial services firms’ clients. Crowe’s SCI ranks in the 83rd percentile overall for U.S. companies and the 78th percentile for business-to-business companies in Burke’s normative database. Secure Customer Index and SCI are registered trademarks of Burke Inc. |