As originally published in the AbleBridge blog, on the post date. On June 1, 2016, Crowe Horwath LLP welcomed the personnel of AbleBridge, Inc. and acquired its intellectual property.
Your loyal customers are online and so are many potential prospects. Social networking sites are a popular forum for customers to research your company and products or services, as well as share information with peers. Having an online presences is a start. However, if you aren’t fully connected with these social networking channels you could be missing out on new opportunities.The internet is always on, which means your customers could be looking for you at any time of the day or night. If you aren’t watching and listening to online activities then your competitors have an opportunity to respond to a prospect before you even had the chance. Today’s customers are tech-savvy and many rely on social media for researching companies, products, or services for recommendations or insights. Businesses need a strong online connection to listen to what is being said, as well as engage with prospects as they collect the information that they need before making a purchase. Microsoft Dynamics® CRM makes it easier to capture information from Facebook, Twitter, and LinkedIn and combine that data with internal resources. Then, using this social data, your marketing and sales teams can develop strategies to respond to prospects, wherever they are in the sales cycle.Microsoft Dynamics CRM also offers powerful analytics with built-in business intelligence and reporting features. Your sales managers can access data quickly and efficiently, and leverage available prospect or customer data to close a sale quickly. For prospects not quite ready to make a decision, your marketing team can provide information or promotional materials using the platform that the prospect prefers – by email or postal mail, social networking sites, or instant messaging. Communicating with prospects using their preferred channels shows superior customer service and can go a long way toward strengthening relationships and generating loyalty.Strengthen your online connections and use all of your available resources to respond to prospects and customers with confidence.
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As of June 1, 2016, the professionals of AbleBridge have joined Crowe Horwath LLP, a public accounting, consulting, and technology firm. We continue our focus on Microsoft Dynamics® CRM (now Dynamics 365) sales and implementation as well as innovative add-on products.