Manage the Risks of Social Media and Earn Your Customers’ Trust

The use of social media has surged over the past decade or so, and few companies can afford to simply sit back and watch the social media world go by. Although participation in social media gives a valuable means of engaging customers and potential customers, it comes with significant risks – including some that can erode public trust in a company. Recognizing these risks can help a company take steps to protect its relationship with customers.