Jeff Bullas.com, Business Insider, socialmedia today, Digital Marketing Ramblings (DMR): Pinterest, DMR LinkedIn, DMR Twitter, 124 Fascinating Social Media Statistics & Figures From 2013, All Twitter, Active Network™ Communities Blog, Social News Daily, Search Engine Journal, Fast Company, Stellar Blue Technologies, All Twitter Holiday Trends, Our Social Times
Why Should I Care?
The rise of photo messaging applications, microblogging platforms, mobile first social networks, and new initiatives to build influence means your employees, customers, consumers, and affiliates are probably using some form of social media either at work or from their mobile devices.
Burying your head in the ground by blocking access and ignoring social media can be fatal to a company. Companies no longer control the message about their organization because individuals contribute to what is said about your company and how you are perceived using social media. Even if your plan is not to engage in social media, risks still abound. Since the conversation can happen without you, you must be aware what is being said to take action when necessary. Your social media presence should respond to the public and help shape the discussion in a positive manner.
How Do I Control Risk?
A Crowe Horwath LLP social media risk assessment can help identify risks to give you an overall picture of your social media risk. We offer you the ability to monitor your company mentions for a full picture of what is posted, messaged, and blogged about your company which allows you to craft an effective response when necessary.
Social media is here to stay and is growing at an exponential rate. While companies can choose not to participate, awareness of the conversations taking place about them and without them cannot be ignored.
If you are interested in learning more about how Crowe can help you assess and take control of your social media risk, please contact Vicky Ludema at 800.599.2304 or firstname.lastname@example.org